Tuesday 26 April 2016
Representation and Audience
We want our band to be seen as nonchalant towards the opinions of others (blah). The message we are putting across is to not to try too hard. Our target audience will be young adults in all demographics, as this is the typical target audience for bands of our style. Our audience will have the psychographic of an Explorer, Aspirer or Reformer because we aim to appeal to younger people, who fit these psychographics more. Our band will appeal to fans of the Arctic Monkeys, because we are using a song by them, and performing in the same style as them and bands similar to them.
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WWW: Well done for including psychographic and demographic information - this is characteristic of a level 3 mark for research and planning. Well done.
ReplyDeleteEBI: Be specific about WHY it would suit the categories you have identifies -this is level 4. Improve and resubmit as a new post.