Product Idea (GetAway) (Changed from ChewinGravy)

This is a holiday company that sells eco-friendly, self-sustaining villas in exotic locations. The premise of my product will be that the consumer should get away from the pressures and pollution of modern life and spend a week in a hot climate with great food and accommodation.. I would rent out these villas at £1200 a week, because my target audience is middle to upper class, who are under a lot of pressure at work and are constantly in the city and using technology.

I would advertise this product using print advertising, digital advertising, guerrilla advertising, outdoor advertising, and I would use ethos  to sell my product. My spokesperson would be someone like a famous vlogger, or a YouTube channel with lots of subscribers, as it is a mostly unexplored medium of advertisement, with a massive audience.

Ethos, Pathos and Logos

Different Types Of Advertising

A History Of CGI

Advert Analysis