Psychographic Segmentation

Psychographic segmentation is dividing groups into particular psychological traits for the purpose of marketing audience. Segmentation takes place via consumer lifestyle, personality, or social class.

Social Class

Lifestyle

 

This technique is useful because it means that the company isn't trying to market to an audience that isn't suitable for the product.

Lord Of The Rings Opening

Lord Of The Rings Analysis

My Three Favourite Films H/W

Monty Python's The Quest For The Holy Grail

I like the Quest for the Holy Grail because it has a very unpredictable and witty humour, which remains both endearing and hilarious no matter how many times I watch it.

Lord of the Rings





I like the Lord of the Rings because it was one of my favourite book series and when I finally watched the films they were incredible, despite the slightly dated CGI.

 

 

Ant-Man

I saw this movie recently with a friend, and for me it was the perfect blend of comedy and action that makes Marvel superhero films so entertaining. It instantly became on of my favourite films I'd ever watched.





Film Trailer, Music Video and Video Game Clip H/W

My Insanity Rip-o-matic

My Photo Album Cover

Movie Poster Analysis

DVD Cover Analysis

 

Crazy Frog Popcorn (Updated 08/10/2015)

 

 Artist: Erik Wernquist

Production Company: Jamster

Producer: Erik Wernquist

Cinematographer: Erik Wernquist

Editor: Erik Wernquist

Animation: Erik Wernquist

The record label is Jamster. The target audience would be young kids and fans of animated shorts because it is an animated short with childish physical humour and a protagonist whose voice is beyond the mental patience of anyone over 11.  There are lots of far away shots to show the enormity of the robots, medium close up shots of the protagonist to show him in action and it's notable for its animation. Lots of colours make it fun and exciting for kids. It is very appropriate for its target audience, and the animation and nonsensical musical style give it a high replay value.

 

Narrative

This is a combination video that follows Tzvetan Todorov's theory. The equilibrium is at the start when the protagonist is fishing and nothing is wrong. His hook then catches on a robot under the sea and he drags himself down towards it. When he gets down he is spotted by the robots and a chase scene ensues. He discovers a control panel for the robots when he is running away and forces the robots that were chasing him to dance. The antagonist activates a giant robot that accidentally squishes the smaller ones. Crazy Frog escapes and the giant robot shuts down. Equilibrium is restored.

Magazine Cover Analysis